About Material

In a world where attention spans are shrinking, making a powerful first impression isn’t optional—it’s essential. This course teaches you how to strategically design, test, and refine first-touch content that hooks, builds trust, and delights your audience. Whether it’s a welcome message, landing page, or social media intro, you’ll learn to use AI to write smarter and faster, while maintaining a human touch.

Learning Objectives

By the end of this course, learners will be able to:

  • Craft high-impact, emotionally engaging introductions across platforms
  • Use trust-building language that makes audiences feel seen and safe
  • Add delight and personality to touchpoints
  • Map effective first-touch funnels
  • Leverage AI for content creation and iteration
  • Use feedback and A/B testing to refine messaging
  • Create a personalized First-Touch Playbook
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What Will You Learn?

  • Craft high-impact, emotionally engaging introductions across platforms
  • Use trust-building language that makes audiences feel seen and safe
  • Add delight and personality to touchpoints
  • Map effective first-touch funnels
  • Leverage AI for content creation and iteration
  • Use feedback and A/B testing to refine messaging
  • Create a personalized First-Touch Playbook

Material Content

Module 1 : Attention is the new Currency

  • Attention Is the New Currency
    03:37
  • Practical Video
    01:10

Module 2: The Trust Trigger

Module 3: Delight to Convert

Module 4: First-Touch Funnels That Work

Module 5: Build It with AI

Module 6: Testing & Refining

Module 7: Your First-Touch Playbook

Final Submission (Assignment)