Assignment – Healthcare Marketing Plan

Develop a marketing plan for a healthcare service or institution, while utilizing Level 3 AI systems to enhance different parts of the project. Creating a comprehensive and well-structured marketing plan.

AI Usage for Marketing Plan Assignment

In this assignment, students are permitted to use the AI tool Polish Partner to enhance the quality and clarity of their marketing plan and presentation. The use of AI is intended to support students in refining their work, ensuring clear articulation of ideas, logical structuring, and professional presentation. However, it is essential to adhere to the following guidelines to maintain academic integrity:

1. Permitted AI Tool: Only Polish Partner (Level 3) is approved for use in this assignment. This tool provides constructive feedback on student work, suggesting enhancements in language, structure, and content without generating new content.
2. Scope of AI Use:
   • Executive Summary and Table of Contents: Polish Partner can be used to refine and organize these sections.
   • The Challenge: Polish Partner can be used to improve the articulation of the healthcare challenge.
   • Situation Analysis: Polish Partner can be used to enhance coherence and clarity.
   • Market Segmentation: Polish Partner can be used to refine this analysis.
   • Alternative Marketing Strategies: Polish Partner can be used to improve the presentation of alternative strategies.
   • Selected Marketing Strategy: Polish Partner can be used to review and improve the writing of the selected strategy.
   • Short and Long Term Projections: Polish Partner can be used to refine projections for clarity and logical presentation.
   • Conclusion and Reference List: Polish Partner can be used to ensure clarity, coherence, and correct APA formatting.
   • PowerPoint Slides: Polish Partner can be used to create clear and professional slides.
   • Oral Presentation and Q&A: Polish Partner can be used to prepare and refine talking points.
3. Declaration of AI Use:
   • Each group must include an AI Declaration Statement at the end of their marketing plan. The statement should read: “During the preparation of this assignment, we utilized Polish Partner to refine and improve the clarity and coherence of our work. We ensured that no new content was generated by AI and that all suggestions were critically evaluated and integrated by team members. We hereby assume complete responsibility for the quality and accuracy of the content presented in this publication.”
4. Prohibited Uses:
   • The final submission must not include any content that is entirely generated by AI.
   • Students must not use any AI tools other than Polish Partner.
   • Over-reliance on AI suggestions without critical evaluation and integration by team members is prohibited.
5. Ensuring Academic Integrity:
   • Students are expected to critically assess and integrate AI feedback, ensuring that their final work authentically represents their understanding and perspective.
   • Originality and personal input should be evident in all sections of the marketing plan and presentation.

By adhering to these guidelines, students can leverage the benefits of AI tools to enhance their work while maintaining the integrity and originality expected in academic submissions.